Week 10: Intellectual Property & Strategy ~ (Reflection question #1)

The feedback that we received for our practice pitch was very helpful. Our assessment by QuickTrip pointed out some concerns that our group had discussed as well including the large amount of competition with other food-related apps. Their biggest concern for us to consider was the usability since this is solely a mobile app and they believed that consumers might prefer to use their laptops instead. Although this may be true, our group felt that instead of taking your laptop into the kitchen where you will be cooking anyway, they would much prefer taking their phones into the kitchen and would be in fact much more convenient for them. The main feedback we received was to clarify certain questions that consumers might have within the pitch itself which we will definitely take into consideration.

Our feedback from MoBo was very similar in terms of what they understood about the app and their clarity concerns. Their biggest critique was that the app would not survive if we tried to find recipes that use all the ingredients inputted to create one dish. This however was not our intention and was not clear enough in out pitch. The app is designed to optimize and will use the best combination of (potentially all) ingredients to find a recipe. They also did not understand our premium model and this is something we will further work to clarify.

Overall things we need to work in include our clarity in defining revenue streams and the functionality of the app. 


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