Week 7: Environment & Research ~ (Reflection question #2)

So far we have had to cover multiple areas of research in order to better understand our target market. The area that I am currently focusing on is market trends. For me I have found the Business Source Complete database to be the most useful. The main reason is because I have used this specific database multiple times over the years and I find it to be the most accessible and user-friendly. A lot of the links also lead straight to PDF which is very helpful. Another website that I have found to be very useful is Statistics Canada. This is not a research database provided by the University of Guelph, but the free information provided by Statistics Canada is truly valuable information. I have downloaded a variety of statistical reports and articles relating to several topics that are pertinent to our project such as the millennial generation, the increase in working mothers, technology and food trends. All of this information is important for us to know and will give us a broader understanding of the scope of our project. 

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